The brief was to create artwork along the theme of ‘Mother's Day’ for the category of Wine and Champagne. The design had to reflect Mother's Day without directly referring to it, as it was to be displayed for the rest of the promotional quarter (April - June).

This lightbox was implemented in the departures duty free store.

The wine end cap features a variety of wines that Mum may like as a gift. This was displayed in the departures duty free store.

Each banner features gifts that dads may like from various categories such as technology and fragrances.

The glasses, hat and tie all relate to items that dads wear and the colours used are masculine.

Each banner had a different slogan.

There is a subtle repetitive pattern in the background of the artwork with various products that Dads may like (eg. headphones, phone etc.). These banners were displayed in the arrivals duty free store.

Cake stand with an assortment of gifts for Dad displayed in the arrivals duty free store

Table displayed with gifts for dad in the arrivals duty free store.