The brief was to create a logo for a selvedge denim brand. I worked together with another designer to create multiple logo design options.

The name of the brand comprises the person’s first and middle name. The colours used in the logo designs were based off the colour of denim jeans and its stitching.

The inspiration of the logos came from the pocket of the jeans, as well as the jacron patch and stitching.

Mock up of all 4 logo designs on the jacron patch. Middle image is to depict how it would look if the design was debossed into the patch.

Mock up of all 4 logo designs on the pocket bag

Mock up of all 4 logo designs on a t-shirt

Mock up of all 4 logo designs on a box for packaging