The brief was to redesign the existing Tour Group vouchers. The old design featured the old logo and green colour.
Changes that were made to the voucher were the discount (5% to 3%), the logo (from F1rst Tax and Duty Free to Dufry) and colour (green to red).
The overall design was aimed towards Chinese customers as they are the predominant users of the voucher. There was a focus on including Chinese text with minimal English, to make it easier for them to understand.