The theme behind this campaign is "Make It Yours". The artwork features origami and cranes, which were also placed around the stores to tie back in with the campaign. This campaign was global, meaning that the artwork supplied by the global team, had to be localised for Melbourne.
The theme was used for promotions for liquor, wine, perfume & cosmetics and confectionery, occurring between April - June.
This was done for Melbourne Duty Free (Dufry Australia - Melbourne)