The brief was to create a floor decal for a new product that had come in to the duty free stores. The product was Ink Gin, a gin created by an Australian distillery, Husk Distillers.
The floral elements and the logo used in the design were supplied by the brand themselves. The colour chosen for the artwork reflected the colour of the gin.
In addition to the floor decal, footsteps in an “ink" style were created to create interest in the product and a sense of direction.
These footprints were also used with the ‘Australian Crafted Spirits’ artwork in the Departures and Satellite store.