For Chinese New Year celebrations, I was asked to create vouchers to be placed inside red envelopes. The red envelopes were handed out in the Departures duty free store by the God of Wealth, for a week during the Chinese New Year period. The vouchers contained promotions that the customer could redeem instore.
As well as the vouchers, in store collateral and a social media post were created. This campaign was global, meaning that the artwork supplied by the global team for the in store collateral, had to be localised for Melbourne.
This was done for Melbourne Duty Free (Dufry Australia - Melbourne)