The brief was to create new artwork for ‘Australian Crafted Spirits’ for the Perth Duty Free stores.
I had a different concept used in the Melbourne Duty Free stores, but they wanted something new for the opening of the Perth stores.
The style of the artwork they were after was similar to that of Hendrick’s Gin, which I used as one source of inspiration. It is slightly quirky with the pocket watches hanging down, but it is a lot more restrained and refined to suit the business.
A large wall graphic, covering 2 walls was created and was based on the final concept I created for the light box.